Strictly Come Dancing has managed to maintain its status as a national institution for 15 years, while its old rival The X Factor, which also started in 2004, has seen its cultural dominance slowly slip away. There are countless reasons for its decline. The pop industry is always shifting and the old gatekeepers have far less clout than they once did. A hit can happen whether they want it to or not, just as a career can tank, no matter how much is thrown at it.
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